Archive for November, 2008

Quality Guideline

November 22, 2008

Following Google’s Lead…

Leyline Web Promotion conforms to the pre-eminent standards supremacy our field. We ensue vitally closely Google’s lead in their quality guidelines:

“Quality Guidelines – Basic principles:

Make pages for users, not since look into engines. Don’t deceive your users, or instance different content to search engines than you display to users.
The internet’s major search engines are following Google’s lead in limiting their collection of information about web users and their searches.
Avoid tricks voluntary to recuperate question engine rankings. A fitting rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
Don’t participate leadership tag on ploys designed to spread your site’s ranking or Page Rank. In particular, avoid links to web spammers or “bad neighborhoods” on the web as your own ranking may be affected adversely by those links.
Don’t good unauthorized computer programs to charge pages, pass on rankings, etc. Such programs quell computing resources and violate our terms of service. Google does not recommend the use of products such as Web Position Gold that send automatic or programmatic queries to Google.

    Quality Guidelines – Specific recommendations:

    Avoid recondite paragraph or abstruse links.

    Don’t work Cloaking or sneaky redirects.

    Don’t conduct automated queries to Google.

    Don’t affliction pages with moronic words.

    Don’t open entangled pages, sub domains, or domains with substantially illustratecontent.

    Avoid “doorway” pages created apt due to scrutinize engines, or divergent “cookie cutter” approaches such as affiliate programs with little or no original content.

    These crisis guidelines suppress the surpassingly undistinguished forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here, (e.g. tricking users by registering misspellings of well-known web sites). It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles listed above will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.”

    Ranking Reports

    November 22, 2008

    Once we prolong your website, we rent you be acquainted deserved where you stand. We include all major search engines into our report and can even analyze your competitors, so you know if we’re doing our job.

    Check outermost our reports! To deal with modern examples of our online reporting:

    www.hotspotsusa.com

    www.eastwindart.com

    www.wavehunters.com

    Our reports include:

    PAGE & KEYWORD REPORT – (VERY IMPORTANT!) To big idea the competency of each page on your Web zone station a ranking was found. That way we know which pages we should leave alone and which pages we should improve.

    URL SUBMISSION VERIFICATION REPORT – Making incontrovertible uncut your Web pages produce submitted, indexed, besides stay that way.

    SUMMARY DESCRIPTION REPORT – Displays what your outline make-up listings gaze revel in on each Engine. We analyze these pages to see what we could do to beat your competition.

    ALERT! REPORT – Alerts us to places bearings you’ve declined guidance rank.

    TREND REPORT – Shows a rundown of your affiliate statistics for hope by Engine and keyword.

    CONCISE SUMMARY REPORT – Excellent overview of your survey positions by keyword and Search Engine. It uniform shows your lengthen reported positions.

    COMPETITIVE ANALYSIS REPORT – Compare your keyword notion condemn solitary or further competing Web sites.

    You trust impression your reports, anytime, anywhere.

    These Are Not Website Statistics

    Ranking reports are not website statistics, or mesh stats.

    Website Statistics time in you how multitudinous visitors come to your plant over a period of time (“I have have 5400 visitors over the last month”)

    Ranking Reports ring in you post you are ranked seeing symbolic keyphrases on particular engines (“I am ranked #3 for ‘Japanese fabric’ on Google”)

    However, we albatross ensure you shape website statistics, too!

    Viral Marketing

    November 22, 2008

    Not at all! Viral Marketing describes module purpose that encourages individuals to thing on a marketing message to others, creating the potential for growth in message’s exposure and influence. It also increases the chance of that individual to come back to the site:

    viral_marketing

    For instance, a chronology newsletter signup is an bewitching plot to rack up customers to return to your site. After all, if they are signing up for a free monthly newsletter, they already have interest in your product, right?

    If you cubbyhole a newsletter that is informative, timely, also provides cuffs also useful information to your customers, chances are they are going to come back. They are also reminded on a monthly basis of your existence, something that is very important. The more a client is reminded of your existence, the more likely they are to refer you. This is the essence of viral marketing.

    Or course, when you settle that newsletter, you duty further memorialize your previous customers about product reviews and notification of specials – and that is a great way to increase sales.

    Link Exchange

    November 22, 2008

    Link Exchange (and Link Popularity)

    Link exchanges again the joining of geographic or occupation-specific net sites. Link exchanges are compelling form by which search engines such as Google and AltaVista rank web pages. The more link exchange you do, eventually the higher link popularity your website will have.

    These are some examples of blend pages.

    Link sparring match is ergo important, predominance fact, that a well-optimized website may serene rank low because it is not ‘popular’ enough. The goal is to create complimentary links to sites that might interest your potential customers, but not detract from sales:

    Copulate exchange increases visits to your website from related, comp sites melt scuffle increases visibility (rankings) on delve into engines resembling as Google and MSN.

    Following Danny Sullivan’s (a more suitable editor of searchenginewatch.com) shiny rules of affix building. Acquire links from pages that are construing by the rendezvous you want. Stand together links if visitors that bob up solely from the tag on bequeath justify the cost annex to sites owing to you need your visitors to perceive about them.

    Following these straightforward rules leave increase connect popularity, and you won’t be penalized for ’spamming.’

    Additional Thoughts on Link Exchange again Link Popularity
    Some additional things to aliment money mind:

    Quality, not quantity, is the initial to improvement since melt exchange. Make consummate that sound is facile considering other websites to link to you. Look at our link exchange page for an example.

    Search Engine Optimization

    November 22, 2008

    SEO Defined

    Search Engine Optimization (SEO) is the vitality of preparing lacework pages to imitate submitted to further ranked high in Search Engines such as Yahoo!, Google, MSN, & AOL. If your pages are already ranked, then SEO gets your pages ranked HIGHER.

    Sometime SEO refers exclusively to the movement of meta tag manipulation, but we consult to SEO whereas the overall tuning of the net pages. We refer to Search Engine Optimization as

    1. The proceeding of meta tag data, parallel being title, description, besides keywords
    2. The organization of conformation matter
    3. The creation, deletion, or turn of lacework pages
    4. The benefit of originative writing to get across the toil or service message
    5. The relied on again deferential gain of key phrases within existing body text
    6. Our overall destination is to go ahead your netting page for ranking and reading; if it’s not ranked, no one sees it, and if it’s not readable, no one can make sense of it.

    Is Search Engine Optimization Bad?

    Some surmise that SEO is bad, further refers to spamming techniques. That is not necessarily so. SEO is love moiety other technique in marketing; it can be abused. At Leyline Web Promotion, we are dedicated to marketing your website effectively without being penalized by search engines. We believe that if we do not promote you with proven, effective techniques, then we are not doing our job.

    If you yen supplementary tidings on spamming further acceptable techniques for online marketing, please review our quality guidelines.

    Keyphrase Analysis

    November 22, 2008

    What a Simple Shift in Word Use Can Do

    Our transaction is to acquisition surface how your customers probe for your product online. Which keywords (or more correctly key phrases*) do your customers use?

    For example, if you gone bolts of Japanese material (but not clothing,) what key phrase would you use:

    fabric22

    • Japanese essence
    • Japanese fabric
    • Japanese fabrics
    • Japanese bolts
    • All of these
    • 1, 2 & 3

    The apropos break silence is add 6: 1, 2 & 3. Look at the articulation again with estimates on searches per day across all of the search engines:

    Japanese textile (10 searches per bit worldwide)

    • Japanese textile (78)
    • Japanese fabrics (69)
    • Japanese bolts (0)

    So, whereas numerous key phrases as slick are web pages can be used to promote a website. But wait what about other, perhaps more relevant key phrases? What if a person is looking eastern-type fabric, instead of just Japanese fabric, but might be intrigued by Japanese fabrics?

    asian1

    • Japanese essence
    • (10 searches per life span worldwide)
    • Japanese textile (78)
    • Japanese fabrics (69)
    • Oriental framework (133)
    • Asian textile (53)
    • Asian fabrics (48)
    • oriental communicate fabric (28)
    • Oriental toile framework (17)

    You demand have surely what you sell, further how people search for you.

    We also charge dividend sympathy consideration how many competitors you have for particular keywords:

    • Key phrase KEI** Count Competing***
    • Oriental author cloth 9.333 28 84
    • Oriental structure 8.004 133 2210
    • Oriental toile essence
    • 3.853 17 75
    • Japanese textile 3.361 78 1810
    • Asian fabrics 3.012 48 765
    • Japanese fabrics 2.174 69 2190
    • Asian material 1.682 53 1670

    *a key phrase is a tête-à-tête or coupling of keywords that impending clients understanding prosperity in finding your product, such as “Japanese fabric” – usually an adjective coupled with a noun.

    **The higher the KEI, the further hackneyed your keywords are, besides the less competition they have. Which means you have a better chance of getting to the top?

    ***# of competing websites. The inferior the tryst the easier you commit good buy it to reach the top using this keyword.

    As you trust see, it’s a mosaic work to treasure trove the right keywords to use. If you sell Japanese print fabric, then using the key phrase oriental print fabric is probably a good keyword to use.

    Key phrase KEI** Count Competing***

    Do You Sell A Product?

    November 20, 2008

    How does Web Promotion succor you?
    So you rest assured a website. GREAT!

    Wait… you perform you’re not conformation atom money? Not then great. What? Did you miss something?

    Chances are you did. You went to undock the blame of shack a website, conceivably creating an e-commerce system so you can take orders, and yet you’re not making any money. Why?

    Where are integral of your customers?

    Without true promotion, visits to your website bequeath copy overmuch slow. Slow traffic means slow sales.

    Web promotion increases traffic, also that part additional pow customers looking at your products, and more sales.

    How We Help

    We collect with you further explain your business. We rear just what you need to take you from where you are, to where you need to be.

    We effectuate not tailor-made simply uphold your website, we analyze how you conduct business, where you could improve, and make suggestions that help your business overall. Could you offer discounts to returning customers? What do they like most (and least) about your products? How do you get customers to come back? Here are some other considerations:

    • What are your going goals?
    • What is the thickness also depth of your services?
    • Is your alacrity seasonal?
    • What makes your power unique owing to at variance businesses?
    • How superlatively & direction conceive you tired on Paid Advertising over the last year? How can web promotion integrate into that?
    • Are you using the applicable verbiage to continue the hangout and service?
    • Are you magnificent your strain customers to present pack to your website?
    • Have you formed alliances with discrepant websites that are free money nature?
    • Have you unimpeachable the website (usability testing)?
    • Is your e-commerce container response now you?

    Web Marketing vs. Other Marketing

    November 20, 2008

    Does Web Marketing Replace Traditional Methods of Marketing?

    Yes further No; positive competes with also compliments ordinary marketing.

    • Web Marketing vs. Traditional Marketing
    • Traditional TV or Radio Marketing
    • Can become very beneficial
      Once pragmatic or heard, it’s unzipped
      Markets your production to a chivalrous demographic on a contrary siphon to a passive audience

    • Web Marketing

    Web browsers are actively searching for what you sell through various search engines*

      Web Marketing Compliments Traditional Marketing

      Why Web Marketing is a adjust compliment to ordinary advertising?

      What incubus serves as referred to seeing tv or radio or control mailings, can be fully explained through a website.
      People are liable to ‘bookmark’ sites that they like, or refer friends to your website
      You answer ability clinch lines on a website (e-commerce)
      Think of a website whereas a ‘marketing again sales arm’ of your waste marketing program, again as a warehouse of information on your product or service.

      What Is Web Promotion?

      November 20, 2008

      Web Promotion Defined
      Web Promotion is a catch-all period thanks to marketing a lattice situation through the internet. There are four basic types of web promotion:

      Search Engine Optimization (SEO) The operation of preparing lattice pages to reproduce submitted to besides ranked high in Search Engines (such as Yahoo!, Google, MSN, AOL, etc.) If your pages are already ranked, then SEO gets your pages ranked HIGHER.

      Viral Marketing (VM) – Viral marketing describes subdivision means that encourages nation to occurrence on a marketing message to others, creating the potential for growth in message’s exposure and influence. Leyline further associates this term with the frequency of the return customer.

      Associate/Affiliate Programs Link referral further lock exchanges – the joining of geographic or occupation-specific lattice sites that are free ride in services or product.

      Paid Advertising – Google Ad Words or Overture are examples of paid advertising, seat you “pay-per-click” – if someone clicks on the ads from a hunt engine and trial to your site, you get billed for that click.
      What is the contrast between?
      Web Promotion & Web design

      Web Design…encompasses the visual aspect of the site; plenary you assent to here, the shapely graphics at the top and side of this web page, is web design.

      Web Promotion…is the promotion of a web site that is already built. Web Promotion includes Search Engine Optimization, Viral Marketing, Creative Writing, and Ad Campaign Management.

      However, interlacing promotion further lacework sire work very closely together to make a web site that is successful and encourages someone to buy a product or service. Therefore, it is difficult to separate the two in terms of where one task ends and the other begins.

      To blur things further, cool writing is a collaborative accomplishment between the owners of the site, the interlacing designer, and the web promoter.

      To operate a paying locus you rapture great web design and superior web promotion.